Careers

Founded in 2007, GIBBON is the world leader in slackline products and innovation. From Super Bowl halftime shows to Cirque du Soleil performances, GIBBON’s products have helped produce some of the best balance athletes in the world. GIBBON North America holds the exclusive license to sell GIBBON products throughout North America. The company has been growing exponentially since the 2022 introduction of the GIBBON SlackBoard, the most dynamic and versatile balance training tool on the market.

GIBBON North America has sold more than 100,000 SlackBoards and grew SlackBoard sales more than 4X year over year in 2024, from $3 million in 2023 to more than $14 million in 2024. Our exclusive focus has been direct-to-consumer sales, primarily through our website. The majority of our awareness to date has been driven by Meta advertising. In 2025, we intend to broaden our awareness by expanding into several additional advertising platforms including CTV, YouTube, TikTok, and, Reddit. The Digital Content Manager will provide data-based insights into the type of content we should create, and then manage the process to get the content created and launched.

GIBBON North America – Director of Customer Experience

Job Summary: We are seeking a highly motivated and dynamic Director of Customer Experience to be the driving force behind all of our customer touchpoints. Everything from defining the brand, through all of our website and social media content, to email, PR and thought leadership articles will fall under this person. The ideal candidate will have a proven track record of success in marketing consumer products in the active lifestyle space across multiple selling channels.

Key Responsibilities:

Brand Stewardship:
- Develop and execute a comprehensive brand communications strategy for 2025 and beyond.
- Own and enforce the brand style guide, including the look, feel, tone, and attitude of the brand.
- Ensure the brand is positioned appropriately and consistently across all markets and channels.
Communications:
- Oversee all communications with potential and current customers, including website look, feel and content; the Balance Journey app look, feel and content; emails; social media posts; paid media content; ambassador communications; event booths; and PR.
- Work with the Director of Digital Strategy to ensure all digital advertising aligns with the brand.
- Work with the Director of Commercial Sales to ensure all commercial communications are aligned with the brand.
- Once we commit to moving into retail, work with the Director of Retail Sales to ensure all retail packaging, POP and retailer communications are aligned with the brand.
New Product Development:
- Lead the creation of fresh, brand-building and successful graphic designs for our SlackBoard products.
- Support the development of additional accessories to support SlackBoard customers, including exercise cards, programming for adults and children, mats, apparel and stickers.
- Collaborate on product development efforts with our German development team for next-generation products.

Qualifications:

Excellent leadership skills.
Bachelor’s degree in Business, Sales, Marketing, or a related field; MBA preferred.
10+ years of experience in brand and product marketing leadership, with a focus on sports and active lifestyle products.
Proven track record of driving revenue growth across direct-to-consumer, retail and commercial channels.
Excellent communication, negotiation, and presentation skills.
Ability to work in a fast-paced, dynamic environment with a focus on results.

Benefits:

Competitive salary and performance-based bonus
Opportunity to earn equity
Industry competitive benefits

Apply via email to jobs@giboardus.com. Please submit a resume AND a cover letter (.doc or .pdf format). Principals only, no recruiters. Please do not contact job poster about other services, products or commercial interests.

GIBBON North America – Chief Revenue Officer

Job Summary: We are seeking a highly motivated and dynamic Chief Revenue Officer to drive the continued growth of the GIBBON brand throughout North America. This includes every aspect of marketing and sales as well as elements of operations and new product development. The ideal candidate will have a proven track record of success in growing consumer product companies in the active lifestyle space from under $20 million in revenue to more than $100 million in revenue with experience selling direct-to-consumer, business-to-business and through brick-and-mortar retail.

Key Responsibilities:

Leadership:
- Earn the trust of the GIBBON team and drive them to achieve the company’s goals.
- Be responsible for everything the GIBBON sales and marketing organization does or fails to do.
- Build a sales and marketing team and culture that enables the company to achieve its long-term goals.

Strategy:
- Develop a plan for how the company will achieve the targets set by the CEO.
- Ensure the strategy is supported by the appropriate tactics that will deliver the expected results.
- Adjust the strategy in real-time as facts change and new opportunities present themselves.
Execution:
- Ensure the strategy is implemented and the tactics are executed successfully by the team.
- Actively support the team by personally taking on meaningful tasks across all functions and executing them well. o Be willing to do whatever it takes to ensure that everything that needs to get done, gets done, even if it means that you do it yourself.

Qualifications:

Exceptional leadership skills built on a philosophy distilled from more than a decade of leading teams.
Experience as a CMO or in a senior marketing role in a rapidly growing >$20 million revenue consumer product company in the sports and active lifestyle industry; experience growing the company to >$100 million in revenue preferred.
Bachelor’s degree in Business, Sales, Marketing, or a related field; MBA preferred.
Demonstrable success in the art of marketing and fluency with the science of marketing.
Exceptional written and visual communication skills.
A deep understanding of brands and consumer behavior.
Ability to work in a fast-paced, dynamic environment with a focus on results.

Benefits:

Competitive salary and performance-based bonus
Opportunity to earn equity
Industry competitive benefits

GIBBON North America – Digital Content Manager

Job Summary: We are seeking a highly motivated and data-driven Digital Content Manager with a proven track record of generating content for ROI-positive digital advertising. This person will dive deep into social media and customer feedback, stay on top of what is trending on social media, and create content that is ROI positive.

Key Responsibilities:

Content Creation
- Work with Directors Customer Experience and Digital Strategy on the Creative Flywheel:
  - Research: dig into reviews comments, customer feedback for keywords/phrases/product usage
  - Ideation: use research to create concepts for ads
  - Briefing: write creative briefs to communicate full requirements to content creators
  - Content Creation: Manage the creators to ensure their deliverables are on track
  - Evaluation/Revision: Review and revise their files if needed
  - Launch: Send to Director of Digital Strategy to launch
  - Creative Analysis: Review performance with the Director of Digital Strategy, and use that analysis to inform the next research phase.
- Find, evaluate, and negotiate with content creators
- Create scripts/storyboards for creators, or review and edit the scripts/storyboards that creators make before filming
- Manage creators to ensure projects are delivered on time, in full, and within budget
- Manage relationships with creators so that we can work together again if desired
Digital Asset Management
- Coordinating Video/Photoshoots
- Manage/Organize Digital Assets in Air
- Take videos/images at events that could be used in ads or on social media
- Work with parent company on content/sharing digital content with them
Social Media
- Manage the organic social media account, including creating and scheduling posts
- Respond to direct messages
- Prune negative comments on ads

Qualifications:

2-5 years of Digital Marketing experience, for a healthy lifestyle brand is a plus
Experience creating content for Facebook, Instagram and websites
- TikTok, YouTube, and Reddit are a plus
- Experience creating content for Amazon advertising is a plus
- Experience creating content for television is a plus
- Experience creating content for POP displays is a plus
Strong understanding of social media trends
Strong understanding of the anatomy of what makes a video a good social media ad
Strong understanding of GIBBON’s core audiences and what works in our specific ad account
Organized and diligent
Able to work well independently
Experience editing social media clips
Demonstrated Success in Recruiting and Managing Creators
Demonstrated Success in Recruiting and Managing Affiliates and Brand Ambassadors

Plus:

Experience with Air is a plus
Fits into one of our key demographics (parent of young kids, action sports athlete, adult interested in fitness/wellness.) is a plus
Located in San Diego is a plus

Benefits:

Competitive salary and performance-based bonus
Opportunity to earn equity
Industry competitive Benefits (Health/Dental/Vision insurance, PTO)